Calvin Klein Fall 2017 205W39NYC Campaign

Calvin Klein announced the Fall 2017 CALVIN KLEIN 205W39NYC global multi-media advertising campaign. The campaign features the debut CALVIN KLEIN 205W39NYC collection by Chief Creative Officer Raf Simons.

Fall 2017 CALVIN KLEIN 205W39NYC Advertising Campaign

Calvin Klein Fall 2017 CALVIN KLEIN 205W39NYC Campaign by Willy Vanderperre Look-01

Shot by photographer Willy Vanderperre and styled by Olivier Rizzo; a cinematic ode to American heritage, its pageantry and its poignancy, the visually striking campaign presents a cast of 22 models shot against a series of billboards that feature images from last season’s CALVIN KLEIN: American Classics campaign. The billboards of the previous campaign – which include works by artist Andy Warhol – were erected in the California desert in the days leading up to the shoot. The campaign is a study in art and artifice, of the real and the imagined, the mannered world of high fashion combined with a sense of the everyday. Ultimately, the campaign explores the cinematic and romantic outsider’s view of America, something of a dream world that has become concrete for Chief Creative Officer Raf Simons and Creative Director Pieter Mulier.

Calvin Klein Fall 2017 CALVIN KLEIN 205W39NYC Campaign by Willy Vanderperre Look-02

Introducing the CALVIN KLEIN 205W39NYC Fall 2017 Campaign. Shot by Willy Vanderperre and styled by Olivier Rizzo; a cinematic ode to American heritage, its pageantry and its poignancy. instagram.com/calvinklein

With over 850 million impressions planned across 22 global markets with an integrated media mix, this campaign will deliver on the continued evolution of CALVIN KLEIN under Simons. The brand will be featured extensively in fashion and lifestyle publications around the world during September’s fashion-focused issues. The re-appropriation of the successful American Classics campaign will come to life in large format and high impact outdoor in key locations such as New York, Paris, Brussels, China, Korea and Hong Kong.

Calvin Klein Fall 2017 CALVIN KLEIN 205W39NYC Campaign by Willy Vanderperre Look-03

American beauty: CALVIN KLEIN Chief Creative Officer Raf Simons’ debut collection of RTW and accessories comes to life as a rich patchwork of iconography in the CALVIN KLEIN 205W39NYC Fall 2017 Campaign. instagram.com/calvinklein

Calvin Klein Fall 2017 CALVIN KLEIN 205W39NYC Campaign by Willy Vanderperre Look-04

Billboard artwork: Andy Warhol, Elvis 11 Times (Studio Type), 1963 © The Andy Warhol Foundation / ARS, photographed at The Andy Warhol Museum, Pittsburgh CALVIN KLEIN 205W39NYC Fall 2017: photographed May 2017, Mojave Desert, California

Calvin Klein Fall 2017 CALVIN KLEIN 205W39NYC Campaign by Willy Vanderperre Look-05

Formerly known as Calvin Klein Collection, the CALVIN KLEIN luxury ready-to-wear line reconfigured under the brand’s Chief Creative Officer, Raf Simons.

Calvin Klein Fall 2017 CALVIN KLEIN 205W39NYC Campaign by Willy Vanderperre Look-06

Lulu treads a lost highway for the CALVIN KLEIN 205W39NYC Fall 2017 Campaign. On the edge of the Mojave Desert in California, a series of billboards were constructed bearing images from Spring’s ‘American Classics’ campaign. instagram.com/calvinklein

Calvin Klein Fall 2017 CALVIN KLEIN 205W39NYC Campaign by Willy Vanderperre Look-07

The new CALVIN KLEIN 205W39NYC Fall 2017 Campaign plays on the same ageless archetypes reimagined by Raf Simons and Pieter Mulier on the brand’s Fall runway. Billboards featuring works by Andy Warhol look out over a stretch of desert which evokes the romantic American West. instagram.com/calvinklein

The Fall 2017 CALVIN KLEIN 205W39NYC collection featured in the campaign is a mix of marching band uniforms, plastic coated protection, power broker tailoring, antique handcrafted quilting, workwear, and western wear. The line also includes the introduction of CALVIN KLEIN JEANS ESTABLISHED 1978, a new designer denim line that will be housed under the CALVIN KLEIN 205W39NYC business. Pieces throughout the line are emblazoned with an exclusive patch that features a silhouette inspired by the iconic Richard Avedon image taken of actress Brooke Shields for Calvin Klein Jeans in 1981. The memorable campaign image debuted shortly after the launch of the Calvin Klein Jeans brand and the concept of designer jeans – in this way, CALVIN KLEIN JEANS ESTABLISHED 1978 celebrates both the history of the brand and its future.

Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.

Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of Calvin Klein brand products exceeded $8 billion in 2015 and were distributed in [over] 110 countries. Calvin Klein employs over 10,000 associates globally. We were acquired by PVH Corp. in 2003.

Calvin Klein Fall 2017 CALVIN KLEIN 205W39NYC Campaign by Willy Vanderperre Look-08

Calvin Klein Fall 2017 CALVIN KLEIN 205W39NYC Campaign by Willy Vanderperre Look-09

Walk the line: Wall Street power players, cowboys, cheerleaders + debutantes all co-exist on a level playing field, embodied by a cast of 22 individuals for the CALVIN KLEIN 205W39NYC Fall 2017 Campaign. Some are established industry faces, others just beginning their careers. All embody the spirit of diversity and character that typifies Raf Simons’ vision of America. instagram.com/calvinklein

Calvin Klein Fall 2017 CALVIN KLEIN 205W39NYC Campaign by Willy Vanderperre Look-10

Stranger than fiction: The CALVIN KLEIN 205W39NYC Fall 2017 Campaign occupies an uncanny, half-waking space between filmic and the familiar. Shot by Willy Vanderperre, this stretch of road resembles one seen in countless movies, or driven along passing from town to small town. instagram.com/calvinklein

Calvin Klein Fall 2017 CALVIN KLEIN 205W39NYC Campaign by Willy Vanderperre Look-11

Calvin Klein Fall 2017 CALVIN KLEIN 205W39NYC Campaign by Willy Vanderperre Look-12

With a history going back over 130 years, PVH Corp. has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 30,000 associates operating in over 40 countries with over $8 billion in revenues. We own the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands and market a variety of goods under these and other nationally and internationally known owned and licensed brands.

*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Ltd.

EDITORIAL CREDIT: CALVIN KLEIN 205W39NYC

IMAGE CREDITS: © 2017 Willy Vanderperre

SOCIAL MEDIA: facebook.com/calvinklein; calvinklein.tumblr.com; google.com/+calvinklein; youtube.com/calvinklein; twitter.com/calvinklein; instagram.com/calvinklein; pinterest.com/calvinklein; snapchat: calvinklein; brand handle: @calvinklein

Sourcebusinesswire.com

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